The Story
Experience thorough yet gentle cleansing with our curly hair shampoo, designed to preserve your hair's natural moisture.
Infused with Coconut, Amla, and Tangerine, it effectively removes sebum, dirt, buildup, and environmental impurities from both hair and scalp. This shampoo prevents dryness, leaving your hair looking smooth, manageable, and vibrant. Safe for color-treated hair, it also eases combing and detangling, making it the ultimate choice for curly hair care.
Directions:
- Wet your hair thoroughly.
- Take a moderate amount of the As I Am Curl Clarity Shampoo and massage it into your scalp and hair to create a lather.
- Continue massaging to ensure the product is evenly distributed and cleanses the scalp and hair effectively.
- Rinse the shampoo out of your hair completely.
- If needed, repeat the process for a second lather.
- Rinse your hair thoroughly to remove all shampoo residue.
- Follow up by using the As I Am Hydration Elation Intensive Conditioner, or the As I Am Detangling Conditioner for best results.
Ingredients: Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Fragrance/Parfum, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Limonene
FIS: 193-140-N
*Certified Organic
- Cruelty-Free |
- Gluten-Free |
- Paraben-Free |
- Peg-Free |
- Phthalate-Free |
- Talc-Free |
- Vegan |
- Packaging - Degradable |
- Packaging - Recyclable

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Experience thorough yet gentle cleansing with our curly hair shampoo, designed to preserve your hair's natural moisture.
Infused with Coconut, Amla, and Tangerine, it effectively removes sebum, dirt, buildup, and environmental impurities from both hair and scalp. This shampoo prevents dryness, leaving your hair looking smooth, manageable, and vibrant. Safe for color-treated hair, it also eases combing and detangling, making it the ultimate choice for curly hair care.
Directions:
- Wet your hair thoroughly.
- Take a moderate amount of the As I Am Curl Clarity Shampoo and massage it into your scalp and hair to create a lather.
- Continue massaging to ensure the product is evenly distributed and cleanses the scalp and hair effectively.
- Rinse the shampoo out of your hair completely.
- If needed, repeat the process for a second lather.
- Rinse your hair thoroughly to remove all shampoo residue.
- Follow up by using the As I Am Hydration Elation Intensive Conditioner, or the As I Am Detangling Conditioner for best results.
Ingredients: Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Fragrance/Parfum, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Limonene
FIS: 193-140-N
*Certified Organic
- Cruelty-Free |
- Gluten-Free |
- Paraben-Free |
- Peg-Free |
- Phthalate-Free |
- Talc-Free |
- Vegan |
- Packaging - Degradable |
- Packaging - Recyclable























