
The Story
Promising nourished hair in a matter of seconds, the Joico Defy Damage In A Flash 7-Second Bond Builder is a lightweight treatment that defends from breakage, split ends and weakened bonds.
Developed with protective lipids and antioxidant-rich moringa seed oil, the formula adds shine and softness while shielding from dulling pollutants. Carried by SmartRelease Technology, a continuously released trifecta of actives including arginine, rosehip oil and keratin nurture the hair from root-to-tip to promote a stronger-looking finish. Plus, its liquid-to-cream consistency grants an instant silky texture that’s effortlessly manageable and moisturised post-treatment.
How to use:
- After cleansing the hair with the Defy Damage Protective Shampoo.
- Apply Defy Damage In A Flash directly to damp towel-dried hair, from mid-length to ends, avoiding roots.
- Work into hair until liquid turns creamy.
- Leave in for 7 seconds.
- Rinse.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Promising nourished hair in a matter of seconds, the Joico Defy Damage In A Flash 7-Second Bond Builder is a lightweight treatment that defends from breakage, split ends and weakened bonds.
Developed with protective lipids and antioxidant-rich moringa seed oil, the formula adds shine and softness while shielding from dulling pollutants. Carried by SmartRelease Technology, a continuously released trifecta of actives including arginine, rosehip oil and keratin nurture the hair from root-to-tip to promote a stronger-looking finish. Plus, its liquid-to-cream consistency grants an instant silky texture that’s effortlessly manageable and moisturised post-treatment.
How to use:
- After cleansing the hair with the Defy Damage Protective Shampoo.
- Apply Defy Damage In A Flash directly to damp towel-dried hair, from mid-length to ends, avoiding roots.
- Work into hair until liquid turns creamy.
- Leave in for 7 seconds.
- Rinse.













