Original: $7.99
-70%$7.99
$2.40The Story
DIA Richesse is a tone-on-tone ammonia-free semi-permanent haircolor that blends first greys and provides deep, rich subtle reflects and exceptional softness and shine. Perfect for first greys or subtle color twists!
- Ammonia-free colour (Tone on Tone) with white hair coverage of up to 70% on base shades.
- Rich, deep reflects and exceptional softness.
- Ideal for Natural Hair or hair with up to 70% white hair.
- Results/Effect: Luminous reflects and vinyl shine. Ideal for coloured/sensitised hair.
- Application/how to use: With the expertise of your professional hairdresser and an in-depth colour consultation you can achieve your perfect shade.
- Tips from the Pros: Ask your professional hairdresser for an in-depth colour consultation to determine your perfect shade.
- Technology: Improved alkaline Tone on Tone technology that is ideal for natural hair and covering first white hair.
- After-care: IMPORTANT: A hair colorant can cause an allergic reaction. A skin allergy test must be completed before each application of any hair colorant. Follow the safety instructions on the leaflet.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
DIA Richesse is a tone-on-tone ammonia-free semi-permanent haircolor that blends first greys and provides deep, rich subtle reflects and exceptional softness and shine. Perfect for first greys or subtle color twists!
- Ammonia-free colour (Tone on Tone) with white hair coverage of up to 70% on base shades.
- Rich, deep reflects and exceptional softness.
- Ideal for Natural Hair or hair with up to 70% white hair.
- Results/Effect: Luminous reflects and vinyl shine. Ideal for coloured/sensitised hair.
- Application/how to use: With the expertise of your professional hairdresser and an in-depth colour consultation you can achieve your perfect shade.
- Tips from the Pros: Ask your professional hairdresser for an in-depth colour consultation to determine your perfect shade.
- Technology: Improved alkaline Tone on Tone technology that is ideal for natural hair and covering first white hair.
- After-care: IMPORTANT: A hair colorant can cause an allergic reaction. A skin allergy test must be completed before each application of any hair colorant. Follow the safety instructions on the leaflet.




















